Reach customers outside Google with Microsoft Advertising and Bing Ads. I help companies expand their paid search visibility across Bing, Microsoft Edge, Yahoo, AOL and Microsoft partner networks — including markets where Bing has stronger usage, such as the United States.
Microsoft Advertising is suitable for companies that want to reach new audiences, reduce dependence on Google Ads and test additional search traffic with measurable results.
Bing advertising is not just about copying Google Ads campaigns. Successful campaigns need the right keyword strategy, targeting, bidding, tracking and ongoing optimization based on real performance data.
I approach Microsoft Advertising as a performance channel that can complement Google Ads, SEO and other digital marketing activities. The goal is to reach relevant customers, generate enquiries or orders and use the advertising budget effectively.
Microsoft Advertising
Microsoft Advertising allows your ads to appear when people search for products or services through Bing and Microsoft’s search network. These users may be actively comparing solutions, looking for suppliers or ready to buy.
For some industries and markets, Bing can offer interesting opportunities with lower competition than Google Ads. It can be especially useful for B2B, software, finance, professional services, e-commerce and companies targeting international markets.
A well-structured Microsoft Advertising campaign can help you:
reach customers outside Google
expand search visibility
support international campaigns
test additional paid search traffic
generate enquiries and orders
reduce dependence on one advertising platform
use existing Google Ads experience more effectively
What Microsoft Advertising can help you with
Search visibility – appear when people search for your products or services on Bing
Lead generation – attract relevant enquiries from customers looking for a solution
E-commerce sales – promote products and drive traffic to your online store
International reach – support campaigns in selected foreign markets, including the US market
B2B targeting – reach business audiences through Microsoft’s ecosystem
Remarketing – reconnect with people who have already visited your website
Campaign expansion – use Microsoft Advertising as a complement to Google Ads
Types of Microsoft Advertising campaigns I manage
Bing Search Ads
Text ads displayed in Bing search results when users actively search for products or services. Suitable for generating enquiries, orders and relevant website traffic.
Microsoft Audience Ads
Native advertising across Microsoft’s audience network. Useful for reaching users while they browse content, read news or interact with Microsoft services.
Shopping Ads
Product ads for e-commerce stores, displaying product images, prices and store information. Suitable for online shops that want to promote products directly to users with buying intent.
Remarketing campaigns
Campaigns that reach people who have already visited your website but have not yet submitted an enquiry or completed a purchase. Remarketing helps bring interested users back.
Import and optimization from Google Ads
If you already use Google Ads, Microsoft Advertising campaigns can often be imported as a starting point. However, they should be reviewed, adjusted and optimized for the Microsoft Advertising environment.
Why Microsoft Advertising makes sense
Additional search traffic – reach users who do not search only on Google
Lower competition in some markets – selected industries may have more efficient click prices
Useful for international campaigns – especially when targeting markets such as the United States
Strong complement to Google Ads – expand your reach without starting from zero
Relevant intent – search users are often actively looking for a product, service or supplier
Transparent performance – results can be measured through conversions, enquiries and sales
Why work with ROI index
22 years of experience – I know what works in online advertising and where budgets are often wasted
Google Ads experience – Microsoft Advertising can be built on proven paid search principles
Personal approach – every account is managed individually, not by a team of juniors
Transparent management – your advertising accounts and data remain yours
Performance focus – we track enquiries, orders and conversions, not just clicks
International mindset – Bing Ads can support visibility in selected foreign markets
How our cooperation works
Analysis – we review your goals, target audience, website, competition and current campaigns
Strategy proposal – we define suitable campaign types, keywords, markets, budget and targeting
Campaign setup – we prepare campaign structure, ad copy, keywords, targeting and conversion tracking
Launch – campaigns are launched with clear goals and measurable actions
Optimization – we continuously monitor performance and make adjustments based on real data
Reporting – you receive a clear overview of results and recommendations for further improvement
Frequently Asked Questions
What is the difference between Bing Ads and Microsoft Advertising?
Bing Ads is the older name commonly used for advertising in Bing search. Today, the platform is called Microsoft Advertising and includes Bing, Microsoft Edge, Yahoo, AOL and partner placements.
Is Microsoft Advertising worth it?
Yes, for many companies it can be a useful complement to Google Ads. It helps reach additional users, test another search channel and expand visibility beyond Google.
Is Bing advertising suitable for every business?
It depends on your target market, industry and goals. Microsoft Advertising can be especially interesting for B2B companies, professional services, software, e-commerce and international campaigns.
How much does Microsoft Advertising cost?
You pay per click and choose your own advertising budget. The cost per click depends on competition, keywords, location and campaign quality. Campaign management is billed separately.
Can Google Ads campaigns be imported into Microsoft Advertising?
Yes, Google Ads campaigns can often be imported into Microsoft Advertising. However, they should be reviewed and adjusted, because the audience, competition and performance can differ from Google.
When will I see the first results?
The first data appears shortly after launch. Better performance is built through continuous testing, optimization and work with keywords, bids, ads and conversion tracking.
Want to reach customers beyond Google?
Get in touch — we will review your situation for free and recommend the right Microsoft Advertising strategy.