Targeted Facebook and Instagram advertising for companies that want to build awareness, reach new customers and bring people back through remarketing. I help you reach your audience where they spend their time — with campaigns focused on measurable results, not just impressions.
Facebook and Instagram are among the most powerful platforms for reaching new customers. Unlike Google, where you target people who are already searching, Meta Ads can create demand among people who do not yet know your brand but closely match your ideal customer profile.
Targeted Facebook Ads help you reach the right audience with relevant messaging — resulting in higher engagement, better conversion rates and more efficient budget use.
Facebook and Instagram advertising
Meta Ads allow you to promote your products, services or brand across Facebook, Instagram, Messenger and other Meta placements. Campaigns can be used for awareness, traffic, enquiries, sales, remarketing or long-term brand building.
A successful Facebook campaign is not just about launching an ad. It needs the right strategy, audience targeting, creative formats, messaging, tracking and ongoing optimization based on real data.
I approach Meta advertising as a performance and growth tool. The goal is not to spend the budget, but to generate relevant attention, enquiries, orders and measurable business results.
What Facebook Ads can help you with
Brand awareness – introduce your company to people who match your ideal customer profile
Lead generation – attract enquiries from potential customers directly through forms or landing pages
E-commerce sales – promote products and increase online orders
Remarketing – reach people who have already visited your website but have not yet converted
Local campaigns – reach customers in a specific city, region or service area
Campaign testing – test different audiences, visuals, messages and offers
Audience targeting options
Demographics – age, gender, language and location
Interests – topics, brands, hobbies, industries and behaviours relevant to your audience
Custom audiences – people who visited your website, interacted with your content or are already in your database
Lookalike audiences – new users similar to your existing customers or website visitors
Remarketing audiences – users who already know your brand but have not yet taken action
Geographic targeting – countries, regions, cities or local service areas
Types of Meta campaigns I manage
Facebook Ads
Targeted advertising on Facebook for building awareness, attracting new customers, promoting services and supporting remarketing. Suitable for both local businesses and companies targeting wider markets.
Instagram Ads
Visual advertising on Instagram for reaching audiences through Feed, Stories, Reels and Explore. Ideal for brands, products and services where strong visuals and clear messaging matter.
Lead generation campaigns
Campaigns focused on enquiries and contacts from potential customers. Users can submit their details directly through Meta lead forms or through your website landing page.
Remarketing campaigns
Reach people who visited your website, viewed your products or interacted with your brand but did not yet make a purchase or enquiry. Remarketing helps remind users of your offer at the right moment.
E-commerce campaigns
Advertising for online stores focused on products, collections, promotions and returning visitors. Campaigns can support product sales, seasonal offers and long-term customer acquisition.
Why work with ROI index
22 years of experience – I know what works and where advertising budgets are often wasted
Personal approach – every account is managed individually, not by a team of juniors
Precise targeting – audiences, locations, interests, behaviour and remarketing are set up with a clear purpose
Transparent management – your advertising accounts and data remain yours
Measurable results – we track enquiries, orders, conversions and real business impact
No unnecessary automation – campaigns are reviewed and optimized based on data, not left running without control
How our cooperation works
Analysis – we review your goals, target audience, website, offer and competitors
Strategy proposal – we define suitable campaign types, audiences, messages and budget
Campaign setup – we prepare campaign structure, ad copy, targeting, creatives and conversion tracking
Launch – campaigns are launched with clear goals and measurable actions
Optimization – performance is monitored and campaigns are adjusted based on real data
Reporting – you receive a clear overview of results and recommendations for further improvement
Frequently Asked Questions
How much does Facebook advertising cost?
You choose the advertising budget yourself. The required budget depends on your goals, target audience, competition and campaign type. Campaign management is billed separately.
Is Facebook advertising suitable for every business?
It depends on the offer, target audience and goals. Meta Ads are especially useful for building awareness, reaching new audiences, remarketing and creating demand. For some businesses, they work best together with Google Ads.
What is the difference between Facebook Ads and Google Ads?
Google Ads reach people who are actively searching for your products or services. Facebook and Instagram Ads help create interest among people who may not be searching yet but match your ideal customer profile.
When will I see the first results?
The first data appears shortly after launch. Better performance is built through testing, optimization and continuous work with audiences, creatives and messaging.
Do I need a website?
A website or landing page is recommended, especially if the goal is to generate enquiries or sales. Some campaigns can also use Meta lead forms, where users submit their details directly on Facebook or Instagram.
Can you also help with remarketing?
Yes. Remarketing is often one of the most important parts of Meta advertising. It allows you to reach people who already know your brand and encourage them to return and take action.
Want Facebook and Instagram campaigns that deliver results?
Get in touch — we will review your situation for free and recommend the right Meta Ads strategy.